The new version of Essio Studio was launched today. This includes a new design for both our public marketing site and the application itself. There are also several tweaks to the user interface after you log in. We’ll be highlighting specific features in upcoming blog posts.
Our new design is ever so close to going live. The new design is more professional looking and the goal is to make our web-based SEO software easier and more appealing to use.
In our last preview, we showed a teaser image (the design wasn’t fully flushed out then). Now that we are done with the entire application’s new visual design (it’s being put through the paces on our test servers), here’s a look at the new home page:
We’re making some slight changes to the user interface. Although seemingly minor, many of these tweaks make a big difference in the instant usability of our search engine ranking tools available through Essio Studio.
In the past, we required you to enter a date range in a text field to change the date range of a graph. In general, this works fine, but there are times that typos introduce issues. Plus the format of the date has to be very specific. So we just introduced a date picker for every date field. When you focus on a date field, a date picker will automatically appear below the date field. Sure, you can still type the date in if you want. But you can also now find the date on an easy-to-understand calendar. This is a metaphor we think many of you will find valuable.
Here’s a snippet of a page showing the date picker in action on our search engine ranking graph:
We’ve also added labels to our graphs. While we think the data displayed on our graphs is straightforward, as we move to visualize ever more complex data, having a textual clue to the information being presented is a good thing. Plus, not everyone who uses Essio Studio is an SEO expert.
Here’s a close up of our search ranking graph showing a new label. The label gives context to what is being shown in the graph.
We’ve been silent for a while on our blog, but soon that silence will be broken. In the next few weeks we will be changing our subscription plans and adding new features. Over the next few weeks we will be posting tidbits of information to our blog about the subscription model changes and the new features.
We’ve already made our first improvement to Essio Studio – one day after our official public launch. One of the features Essio Studio offers is search engine position checking. It automatically checks with Google, Yahoo and Microsoft’s Bing search engines every day and graphs the results on a chart. This visual gives great insight into search engine position trends over time.
So what did we improve about this feature? In our beta release we checked only the first 100 results (roughly first 10 pages of results) from each search engine*. We’ve increased that number to 200 results (roughly first 20 pages of results).
This graph represents a single search rank result for one website for one search phrase on a single day (today). Notice that there is a ranking of position 128 in Microsoft’s Bing search engine. In the past we would have represented this ranking as “does not rank”.
*Note: Since we go through each search engine’s programming APIs we are limited to what they provide us with as results. Google, at this point in time, limits us to 64 results. This means for Google we can only check to see if your site ranks in the top 64 results (roughly 6.5 pages of results).
Essio Studio is our online website rank report software that offers many tools to help you know where you rank in search engine -- the ultimate litmus test for SEO initiatives. On our blog we highlight features of Essio Studio, how our customers use Essio Studio to gain important business advantages.
